Social Media and Employer Policies
March 8th, 2010Over the past few years, social media has exploded, and there is little doubt that it is here to stay. There is also little doubt that your employees are routinely reading and posting information on these media.
According to recent statistics, Facebook has more than 400 million active users, each spending an average of 55 minutes per day on that site, posting more than 60 million updates each day. LinkedIn has reported that it has over 50 million users, and that number is growing by approximately one new member per second. Twitter grew from 6 million users in 2008 to 18 million in 2009, and projects 26 million users in 2010.
Businesses are also taking advantage of social media. According to Facebook, more than 1.5 million local businesses have active Facebook pages.
The explosive growth of social networking and business sites carries potential pitfalls, and employers should consider policies and procedures to address these issues. There are certain areas that prudent employers should consider when drafting policies and procedures.
Some Issues to Consider:
- Confidential Information. Unfortunately, social media presents numerous opportunities for employees to reveal confidential information, either intentionally or unintentionally. Employees may post status updates, which might unintentionally reveal confidential transactions or strategy. Anonymous boards also provide a means for disgruntled employees to create significant mischief by posting propriety information. Employers should therefore consider creating, reviewing and/or amending their confidentiality agreements and e- policies. and providing training, to make sure that employees understand their confidentiality obligations.
- LinkedIn and Other Recommendations: LinkedIn allows users to provide recommendations to employees, service providers and others. While this might seem harmless, this documentation can be dangerous in a later employment discrimination or litigation with a contractor. For example, if a terminated employee sues for discrimination, arguing that the stated reasons were pretextual, the employee may point to a LinkedIn recommendation provided by his/her supervisor as proof of satisfactory performance.
- Misleading Advertising. Blogs, anonymous boards and various social media provide a virtually unrestricted ability for employees to tout your company’s products and services. These postings, however, can be dangerous. Recently, the Federal Trade Commission posted guidance, noting that companies could be liable for their employees’ endorsement of their goods and services if they fail to disclose their employment relationship. Companies should therefore consider policies and training, prohibiting such conduct.
- State Laws. Some states have laws that prohibit employers from terminating employees for their off-duty conduct and “lawful recreational activities.” Under these laws, employers may be limited in their ability to terminate employees for blogging and other social media activities may protected leisure-time activity. Employers should therefore consult with their attorneys to make sure that their policies are not overbroad.
- Invasion of Privacy. Prudent employers should also make sure that, in their effort to control the risks mentioned above, that they do not breach employees’ expectations of privacy. In two recent New Jersey cases, Stengart vs. Loving Care Agency, 408 N.J. Super. 54 (App. Div. 2009), and Pietrylo v. Hillstone Restaurant Group, 2008 WL 6085437 (D.N.J. 2008), the courts held that an employer’s review of an employee’s private communications is not unlimited. Rather, employers must take care to ensure that their policies clearly set out an employee’s reasonable expectations of privacy and, even then, companies may not review confidential communications. Again, prudent employers should ensure that e-policies, and their enforcement, are in accordance with various state laws.
- Retaliation and Other Disciplinary Concerns. Employers must also act cautiously when taking action for employee social media activities. For example, various federal and state laws may prohibit retaliation against employees who report or object to unlawful activities. Similarly, employers may be subject to allegations of retaliation if they terminate employees who claim that they have been subject to unlawful harassment or discrimination. The National Labor Relations Act may also prohibit employers from firing employees who harshly criticize management’s policies on the web, as an unfair labor practice. Once more, employers would be wise to consult an attorney before taking action against an employee for their postings.